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Interviews

 
VALENTINA CERVO
VALENTINA CERVO
VALENTINA

Here is an exclusive interview the Valentina Cervo designer in Italy as she gave some insight into background, inspiration and exclusive preview of her coming collection.

Here is how we get on



Tell me a little about yourself, where are you from, what is your background?

I come from Marigliano a little town near Naples in Italy. I first studied at Accademia di Belle Arti of Naples followed by a fashion design course at Polimoda in Florence. I also got a masters degree in Fashion Management at the Istituto Europeo di – IED in Milan.

When you are not designing your next collections, what are your other interests professional and non-professional?

I like jazz music and painting. I also like experimenting artistically whenever I can.

And when you did you first realized that fashion is the career choice for you and make the decision to become a fashion designer?

It has always been a dream of mine to become a fashion designer as far as I could remember. When I was about 10 years old, I remembered thinking that when I grow up I would like to become a fashion designer.

How long have you worked as a designer?

I have worked as a designer for 7 years now I was already working while I was still studying.

Do have favorite designers? I mean who are some of your favorite designers?

My favorite designers are Karl Lagerfeld, for his ability to keep Chanel style even if renewed. Also, Valentino for his Italian elegance, the late Alexander McQueen, Jean Paul Gaultier and Vivienne .

So as a designer, what does fashion mean to you?

For me fashion means freedom

What is the best for you about being a fashion designer?

For me, the best thing about being a designer is expressing yourself and given out messages to the people. An example of such is my t-shirt against anorexia.

How would you define your personal style and how would you describe the style your fashion line exemplifies?

I can define my personal style as very feminine and in a certain way radically chic. As for my fashion line style, I would describe it as REFINED

What are your favorite colors to work with in your collections and why?

My absolutely most favorite color to is black, that is because its looks good on most people and is suitable for every occasion. It is also a good color as the background for embroidery and other applications. I do prefer some other colors as well depending on fashion and for the current season, I like earth colors.

So, do you try to keep with the trends or try to come up from a different angle?

I research and studies current and coming trends and then create my own in agreement with them.

Is there anything people find characteristically original about your designs?

People tell me that they find my fabric choices and the way they are matched original.

Where do you get your inspiration for your designs and do you bring them to life?

I get my inspiration from everything that surrounds me…”I’m curious of the World”. For me anything can be an inspiration, from a visual element to a simple word.

So, what would say matters to you the most as a fashion designer?

As a fashion designer, for me it is utmost important to make a good product in form of beautiful designs. Meeting someone maybe on the street wearing my outfit make me feel accomplished.

What do you hope to have achieved in the industry, 10 years from now and how do get inspired and motivated to keep persevering in this cut throat industry ?

10 years from now I hope to have so many women dressed in my collections. I persevere because I believe above all in the Italian style.

What do you do before a fashion photo shoot or show for a new collection? I meant what preparation do you make in getting ready for the event?

I prepare for fashion shoot or show doings a lot of research on blogs to watch the looks used throughout the world and then I choose the styling that I want to use for my outfits.

And who is one of your favorite models to work with?

One of my favorite models to work with is Adriana Lima.

Tell about your brand Valentina Cervo?

Valentina Cervo is a collection totally made in Italy, for woman very feminine and refined.

Tell me about your Fall Winter 2011-2012 Collections?

Fall /Winter collection 2011-2012 is characterized by the use of stretch fabrics that hug your body and enhanced it. The dress is also constructed through the comeback of the corset.

What about your coming collections (Primavera / Estate 2012)

The coming collection Spring/Summer 2012 is made up of light fabrics with color of earth and sea.

I’m sure you have heard about the ongoing collaboration between Versace and H&M, who would you like to work with or collaborate with in the future?

For me it would be very interesting to work with H&M, I appreciate its policy: trendy design and little price!

How can our readers get their hand on your collection (Where can our reader find your collections)?

The readers can find my collections for now at Atelier Bianco Avorio in Sapri, Italy and at Be Real showroom in Milan, Italy.



Thank you very much for your time, I sure our readers will be looking out for your coming collections and checking out your latest one on your site.

Chicago’s own, Pia Renee` EXCLUSIVE interview
Chicago’s own, Pia Renee` EXCLUSIVE interview
Pia Renee

So, Ms. Pia Renee`, where did the Pia Renee` come from, like explain that to me?

It’s actually my first and middle name, and uh…My first and middle name are very special to me because my first name, Pia, is Italian, and it means devout,which means loyal to the faith. And my middle name, Renee is French and it means reborn. So, you know to me that’s really deep and profound you know, loyalty to the faith reborn. So, to me it’s like the reincarnation of the heart and mind of Christ, you know? That’s the way I look at it, (laughing).

OH WOW! OK! So, tell me about your album and then we’ll get into more about your style that I saw from your listening party, from the pictures? I really liked your style! So, tell me about your album…

The costumes were so well made and now-a-days, like well made pieces are just so not as COMMON how they used to be. Like everything now is about intellectual property and not actual the quality of a garment but more so the name, the brand, the image, but not so quality of the garment so on and so forth, you know

Ok. The album is something that I had to ask myself, “Would I take a bullet for this? Would I be willing to die for what I’m saying on here? Would I be willing to deal with back lash, persecution, you know, just general possible dislike…basically the nature of what I’m saying. The album, which is all entitled, ENMITY (laughing), which means mutual hostility and or hatred, and we see that word used in Genesis when uh, God is punishing the serpent for him actually beguiling Eve. And He said to the serpent that I will be enmity between you and the woman, between her seed and your seed, and [she] will crush your head and you will bruise her heel. And we as women don’t really realize how great and how vast, and how powerful we are just in terms of um, just what we possess divinely you know, to bring destruction to things that are designed to destroy us, you know? And, you know often times that word conniving, that term, it has a negative connotation to it but it’s actually a great thing, it’s used negatively like we [women] can sense what’s going on in a room, how you feelin, who’s doing what, what’s going on and people thinking, “Aww, she mad because three weeks ago some body gave her and bad perm…” and we don’t know you from a can of paint, you know, (laughing). But we often used that divine gift negatively, so for me it’s like just reviving or I guess informing women and just my listeners in general of hey we have a greater purpose, not just women, but mankind has a greater purpose; and we have an enemy that’s greater than your next door neighbor who music is too loud, or just cut your off on the express way. Our enemy is old, and wise, older than we are, wiser than we are and seeks to take us out on every turn. And we can’t be ignorant to the devices that are used against us on a REGULAR basis that are popular culture, Pop Culture, laced in fashion, laced in Pop Culture, and becoming more and more more blatant. I’ve never seen a time where models were, like in the fashion industry, models are looked at for how grotesque their faces are and VALUED more so than now, you know? You see people on runway looking like straight up things out of horror movies and this is what, this is what, a statement of…beauty? I mean, what is that? What happened to beautiful features, you know, beautiful features, asymmetrical features, so and so, so forth, and now it’s like how much we can make your feet look like hooves with these grotesque shoes, Mr. McQueen thank you and any one else, (laughing). And how much we can make your hair, and manipulate your! And this is a reflection of how blatant and more prevalent the enemy of our soul is becoming, you know? And a lot of people don’t like to hear things like that but it’s the truth! Look at everything. Look at children, look at Pop Culture, look at everything in the world. Everyone’s looking for a hero, everyone’s looking for a savior but their looking past…a lot of times we’re missing it as people; we’re missing it as humanity because no body wants to be locked by the rule of religion, or in this country [United States of America] Christianity, “Oh it’s too many this, and it’s too much this and that…” but is it too many rules now when your child, your fifteen year old child is, or your once precious child is now trying to whoop you, you know, is now trying to beat up on you? That’s just my statement and I’m going to close that statement there because I don’t want to get to far off on a tangent because I feel that tangent rising, I’m not going to be able to uh come back from it, (laughing)!

Oh wow, (laughing). No, but I get you, I get it because I was actually at the listening party, and it was great! I loved the lyrics!

Yes, how can I forget,(laughing).

Yes,(laughing) thank you. I loved the lyrics that were in your songs and stuff like that, and you were talking about the fashion and the models and stuff like that. So, how does your particular fashion sense come through in the album cover, in the album itself? Because I saw some of the pictures and there were some really great shots, really great!!

Thank you. Um, well my fashion sense, I, (LAUGHING), it has done, haaaa, it’s been through many changes, (laughing). But for me, just to be very classy, and I know that’s kind of ambiguous but to be very classy and just oober unique at the same time. I dig tailored suits, I mean like OH MY GOD! There is nothing like a well made tailored suit with like beautiful fabric, that’s just like, it was just like made just for your body., you know? I love suits; I love hats, I love um just things that make you look like you’re from another time and another world, but not in the sense like you have a bubble skirt on or a plastic skirt…you know just not the things that just look like a bunch of garbage put together and now you want to say you’re from out of space. Things that are like ancient beauty, you know, things that commemorate just ancient beauty. For example, um, I was watching, was it… the Ten Commandments? And a scene from where the ancient Israelites were just like kind of wild’n out because Moses didn’t come back in like a timely fashion or so they thought, (LAUGHING) and just the fabric, that type of stuff, you know. Just the fabrics from ancient times. I’m sure in the time frame of that movie, I’m sure the purples weren’t that purple like they were back in the day, (laughing). But just like in the 20′s how the suits and stuff were just made so well!

Like the Flappers and the Speak Easy’s?

No, not so much in that day, but there’s a musical called, Little Abner, and just some of the clothes were just off the chain. And even in What’s Love Got to Do With It? in the beginning right before Tina Turner got her uh, right before Tina Turner was meeting Ike Turner? Her sister got her to wear som really dope pieces?

So, if you can continue to expound upon this, Little Abner? What about this Little Abner drew you in as far as like the style of the costumes and everything like that ?

Just how well made they were. The costumes were so well made and now-a-days, like well made pieces are just so not as COMMON how they used to be. Like everything now is about intellectual property and not actual the quality of a garment but more so the name, the brand, the image, but not so quality of the garment so on and so forth, you know? Where as, back in the day a bigger percentage of what you paid for was for the quality of the garment where as now a longer percentage of the purchases is going towards the intellectual property behind it. So, it’s how well made the pieces where and even how beautiful those pieces were.

It just seems like that era, back in the day, in like the 40′s,50′s, 60′s, 70′s and even going into the 80′s, the fashion was fresh for that era…it was fresh for those decades but now, in the millennium we’re recreating all of that and I don’t see any uh, and I could be you know and this could be because I’m not in the fashion world like that, but I don’t see a lot of creative ingenuity of like, “This is what we’re about in the millennium.” It’s usually about, “We gone rehash this from this era, rehash this from that era, combine this and this from that era, this from the uniqueness from this artist or this designer, we’re going to make a hybrid of um, like a hybrid type of design or trend.” I want to say I just like how things were made. Even in the old Lucile Ball movies, OH MY GOD, just some of the stuff she wore was just amazing, just AAAHHHHH!!! It was just, it was just INSANE! So, I like to watch old movies just to see how things were made, just to see the richness of the garment, the richness of color, the richness of the weight of it, and to see how it flowed. And I wished I knew some old wealthy woman that was alive during those periods of time that was just generous with her wardrobe upon her, (LAUGHING), passing. I could just wear that, all those clothes! I love to go to just thrift stores and well to do areas and just find like nice pieces. I have a piece from Lord and Taylor that’s probably older than me and you but I found it in a thrift store and I know it’s old because it says so and so such and such for Lord and Taylor stitched in the little label and they don’t make that like that anymore and it was old, (LAUGHING).

I was so excited to sit down with Pia and hear all about her thoughts and opinions. As some of you may already know, and for those who don’t you are about to, (LAUGHING) Pia Renee’s musical back ground comes from the Reggae culture, though she is not a product of it by any means. She coined the term Yanky Reggae to best describe her singing style and musical genre reference, similar to reggae’s tradition of speaking about political issues and themes roaming about that pertain to the Rastafarians. In Pia Renee’s case, it’s more directed towards the United States and different issues happening in the country and cultures represented inside its boarders.

Pia Renee` has a highly anticipated concert coming up in Chicago October 9, 2011 so be sure to stay tuned to her Fan Page and Website for more information of how you can experience this rising artist for yourself! Don’t forget to take a listen to her album and download her free track entitled, DIVA!!!!

You’ll be able to read more about “my style” soon in the time to come. Be sure to check back to up on David Latimer and Double A in Chicago! Until next time, what’s your style?

By Joshua Alexander

Interview with a young designer
Interview with a young designer
Josefin Lundah

Josefin is a young designer originally from the South of Sweden but now based in London. We met couple of years ago through a mutual friend and recently, I had the opportunity of having an exclusive interview with her for Zaized magazine.

I was invited to her apartment in West London where the interview took place. It is here that begins to share her journey, her creativity, and her designs and her unique style. I had to admit that I had an amazing time meeting and discussing with this talented young designer.

Here is what she had to says!


Have you always been this creative?

When I choose my A-level equivalent in Sweden I chose: Colour, design and merchandising direction. It was good because in my third year I got to do an exciting project which lasted over a year. I created a fashion show together with some schoolmates.

Street walk was built as a Road within a Road, decorated with traffic lights and road signs

That sounds exciting! Tell me more about this please.

Well our theme was recyclable, so the clothes were old dress/garments and others made from newspapers, plastic bags and even cards. We also bought some cheap curtains from IKEA and I actually made a wedding dress from that. We wanted to bring the message of environmental and cheap forward. We also included another theme which was that we wanted the catwalk to feel accessible to the audience so we called it a “Street Walk” which gave the name to our project. Street walk was built as a Road within a Road, decorated with traffic lights and road signs. We got sponsored from ‘Vägverket’ the Swedish traffic institute so we got to borrow the stage decor. We had another Swedish design “Myrorna” which sponsored us with accessories which are then sold for profit after the show. The models hair was styled by “Hårakademin”.

How many pieces did you make for the show?

I made 38 pieces which I sold after the show.


Amazingly, Josefin has the fashion show on DVD and which we watched together whilst she comments on the different unique pieces from the fashion show.
The models shadow is first shown on a white screen which creates a cool effect before stepping out on the Street Walk.

This model is wearing a dress which I made out of my father’s old ties (laughter). As you can see the next dress is made of just playing cards. (You got to love how creative she’s been!)

Next model steps on the street walk with a quite current look. It is a high waist skirt with a white top with cute buttons.

I made the skirt from some old ladies dress and then a whole new outfit was created from something that would not be modern as it was.

Another model steps out in a piece that used to be a man’s shirt but is now a fashionable top with just the end of the sleeves left, coupled with its cut off trousers as shorts. This piece intrigues me as I know autumns fashion will introduce the masculine look for us women.

This next model has a collar which is made from an umbrella which gives a flowing natural effect.

After this I get to see the wedding dress that was made out of IKEA curtains. Ii is amazing that women will pay hundreds if not thousands of pounds for this kind of well-designed wedding piece. This same piece that most women will agree that is looks amazing was made with a bare minimum cost compare to the cost of other wedding dress. This got to show that it is not about the price of the material but the quality and creativity of the designer.
The last piece I had the chance to see was made out of Josefin’s grandmas old drapes which she found in the attic and was from the 1960’s. The model loved the remake, which turned out to be a cute 60’s inspired dress, so much that she bought it after the show.

That was an amazing show, thank you for letting me watch it!

No worries. Would you like some “vanilla creams” cookies and tea now?

Josefin takes me to the kitchen where she has baked some delicious cookies and makes me some nice fruit tea with honey. Walking into her bedroom, I can see the big wall with her earrings, most of which was made by herself.

It is not too difficult to make earrings. I buy the body, and then I put different details on them such as stones, feathers or both.

I have actually noticed that you wear a lot of feather earrings.

Yes, I guess that’s a must for me or has been this season!

I also did notice the different necklace you are wearing. Where did you get that from?

(Laughter) In fact I made this as well. It is not the only one, here are some more.

They all are funny characters from the old school videogame ‘Super Mario’.

They are really awesome. Do you sell them as well?

I do. They are about £10 per necklace depending on which figure and how big etc. I could actually make other figures if requested. If readers are interested you can just email me: Josefin.lundahl@hotmail.com

I will definitely order one.

Josefin also described how she designs her jeans, shoes and other fashion pieces by putting an extra touch of details to create uniqueness in her designs.

I love to put rivets, here are some examples! (Jeans and shoes)

By Sofia Franzen

VALENTINA

VALENTINA CERVO

Zaized Magazine

Here is an exclusive interview the Valentina Cervo designer in Italy as she gave some insight into background, inspiration and exclusive preview of her coming collection.

Here is how we get on



Tell me a little about yourself, where are you from, what is your background?

I come from Marigliano a little town near Naples in Italy. I first studied at Accademia di Belle Arti of Naples followed by a fashion design course at Polimoda in Florence. I also got a masters degree in Fashion Management at the Istituto Europeo di – IED in Milan.

When you are not designing your next collections, what are your other interests professional and non-professional?

I like jazz music and painting. I also like experimenting artistically whenever I can.

And when you did you first realized that fashion is the career choice for you and make the decision to become a fashion designer?

It has always been a dream of mine to become a fashion designer as far as I could remember. When I was about 10 years old, I remembered thinking that when I grow up I would like to become a fashion designer.

How long have you worked as a designer?

I have worked as a designer for 7 years now I was already working while I was still studying.

Do have favorite designers? I mean who are some of your favorite designers?

My favorite designers are Karl Lagerfeld, for his ability to keep Chanel style even if renewed. Also, Valentino for his Italian elegance, the late Alexander McQueen, Jean Paul Gaultier and Vivienne .

So as a designer, what does fashion mean to you?

For me fashion means freedom

What is the best for you about being a fashion designer?

For me, the best thing about being a designer is expressing yourself and given out messages to the people. An example of such is my t-shirt against anorexia.

How would you define your personal style and how would you describe the style your fashion line exemplifies?

I can define my personal style as very feminine and in a certain way radically chic. As for my fashion line style, I would describe it as REFINED

What are your favorite colors to work with in your collections and why?

My absolutely most favorite color to is black, that is because its looks good on most people and is suitable for every occasion. It is also a good color as the background for embroidery and other applications. I do prefer some other colors as well depending on fashion and for the current season, I like earth colors.

So, do you try to keep with the trends or try to come up from a different angle?

I research and studies current and coming trends and then create my own in agreement with them.

Is there anything people find characteristically original about your designs?

People tell me that they find my fabric choices and the way they are matched original.

Where do you get your inspiration for your designs and do you bring them to life?

I get my inspiration from everything that surrounds me…”I’m curious of the World”. For me anything can be an inspiration, from a visual element to a simple word.

So, what would say matters to you the most as a fashion designer?

As a fashion designer, for me it is utmost important to make a good product in form of beautiful designs. Meeting someone maybe on the street wearing my outfit make me feel accomplished.

What do you hope to have achieved in the industry, 10 years from now and how do get inspired and motivated to keep persevering in this cut throat industry ?

10 years from now I hope to have so many women dressed in my collections. I persevere because I believe above all in the Italian style.

What do you do before a fashion photo shoot or show for a new collection? I meant what preparation do you make in getting ready for the event?

I prepare for fashion shoot or show doings a lot of research on blogs to watch the looks used throughout the world and then I choose the styling that I want to use for my outfits.

And who is one of your favorite models to work with?

One of my favorite models to work with is Adriana Lima.

Tell about your brand Valentina Cervo?

Valentina Cervo is a collection totally made in Italy, for woman very feminine and refined.

Tell me about your Fall Winter 2011-2012 Collections?

Fall /Winter collection 2011-2012 is characterized by the use of stretch fabrics that hug your body and enhanced it. The dress is also constructed through the comeback of the corset.

What about your coming collections (Primavera / Estate 2012)

The coming collection Spring/Summer 2012 is made up of light fabrics with color of earth and sea.

I’m sure you have heard about the ongoing collaboration between Versace and H&M, who would you like to work with or collaborate with in the future?

For me it would be very interesting to work with H&M, I appreciate its policy: trendy design and little price!

How can our readers get their hand on your collection (Where can our reader find your collections)?

The readers can find my collections for now at Atelier Bianco Avorio in Sapri, Italy and at Be Real showroom in Milan, Italy.



Thank you very much for your time, I sure our readers will be looking out for your coming collections and checking out your latest one on your site.